Privacy Policy
Shanghai seven block rice Network Information Technology Co., LTD ("SvenGames", "we", "our", or "us") greatly recognizes and values the privacy of people ("you" or "User") who visit our websites, use or access our games, whether played on mobile devices, our websites, and/or otherwise use or access any of our provided services, including but not limited to software systems, customer support, marketing and advertising, and community services (collectively the "SvenGames" or "the Services").
This Privacy Policy applies to any and all of the SvenGames and describes why and how we collect, store, and use your personal data, and the choices and rights you have about the personal data you provide or we collect in connection with the SvenGames. By accessing our websites or otherwise using the SvenGames, you acknowledge that you have read, understood, and accepted the following terms. In the case you do not agree to any of the terms, some basic functions in it may not be able to run normally, which may prevent you from using them.
CONTACTS
If you have questions about data protection, or if you have any requests concerning your personal data, we encourage you to primarily contact us through the game, so we can reply to you more quickly.
THIS PRIVACY POLICY INCLUDES INFORMATION ON
1. What data we collect about you
2. How we use your data
3. Who can see your data
4. How we protect your data when transferred internationally
5. Your rights and options
6. Our use of cookies and similar technologies
7. How we protect your data
1. DATA WE COLLECT
l Data you provide us
Ø Contact information (such as name and e-mail address)
Ø Player name and password
Ø Your messages to the Service (such as chat logs and player support tickets)
Ø Other data you choose to give us (such as data to identify a lost account)
Ø Data we collect automatically
l Data about your account and game progress
Ø Your IP address and mobile device identifiers (such as your device ID, advertising ID, IMEI)
Ø Data about your device, such as device name and operating system, browser type and language
Ø Data we collect with cookies and similar technologies (see more below)
Ø General location data
Ø Precise geolocation data (GPS, in case of a location-based game)
Ø Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service
l Data we collect from our partners
Ø Data we receive if you link a third-party tool with the Service (such as Facebook)
Ø Demographic data (such as to determine the coarse location of your IP address)
Ø Data to fight fraud (such as refund abuse in games or click fraud in advertising)
Ø Data from platforms that the games run on (e.g., to verify payment)
Ø Data for advertising and analytics purposes, so we can provide you a better Service
2. WHY DO WE COLLECT YOUR DATA
l To make the Service work
To perform the contract, we process data necessary to
Ø Create accounts and allow you to play our games and use our Service
Ø Operate the Service
Ø Verify and confirm payments
Ø Provide and deliver products and services you request
Ø Send you Service-related communications
l To make the Service more suitable for our players
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
Ø Update and develop player profiles
Ø Develop and improve the Service and similar services, and player experience
Ø Enable you to use the augmented reality features of the Service allowing you to interact in shared worlds that blend with the real world
Ø Manage our relationship with you
Ø Provide social features as part of the Service
Ø Customize your Service experience, including a gameplay experience tied to your real-world location
Ø Respond to your comments and questions and provide player support
Ø Send you related information, such as updates, security alerts, and support messages
Ø Enable you to communicate with other players
Ø Enable and verify certain actions
Ø Analyze the performance of the advertisements displayed in the Service
l To show personalized advertisements
To show you personalized advertisements in the Service as well as in other websites and services (including e-mail) we have a legitimate interest to process necessary data to
Ø Track the content you access in connection with the Service and your online behavior
Ø Deliver, target and improve our advertising and the Service
Ø Identify you when you are interacting with the Service on multiple devices so that we can facilitate your use of the Service and manage and analyze the performance of advertisements displayed to you.
For information on how to opt-out from personalized advertisements, see section ��Your rights and options�� below.
l To keep the Service safe and fair
In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
Ø Analyze and monitor use of the Service and its social features
Ø Moderate chats either automatically or manually
Ø Take action against fraudulent or misbehaving players
l To analyze, profile, and segment
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
l With your consent
With your consent, we may process your data for additional purposes.
3. WHO CAN SEE YOUR DATA
Apart from SvenGames, your data can be accessed by others in the following situations.
l Other players and users
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities, leaderboard position and read the messages you have posted.
l Partners working for SvenGames
SvenGames has partners to perform services for us. These partners process your data only at and according to SvenGames��instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.
l Other companies and public authorities
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
To facilitate a merger, asset sale, financing, liquidation, or acquisition of all or some portion of our business to another company, we may share your data with that company before and after the transaction closes.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
l Advertising and Social Media partners
The Service includes features, such as social media interaction tools and in-game advertising, provided by our below listed partners who operate under their own privacy policies as data controllers. These partners can use advertising identifiers, cookies, web beacons, and other tracking technologies (including location tracking in location-based Games) to collect or receive data about you. Our statements under this Privacy Policy do not apply to the features, technologies or practices of such third parties, as we may not control those features and are not responsible for them.
l Interest-Based Advertising
The Service may use third parties such as network advertisers and ad exchanges to serve you ads, including interest-based ads, on the Service or on third-party services after you leave the Service, and we may use third-party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Service and viewing of ads and of our content. ��Interest-based ads�� are behavioral ads targeted to you based on your activities across third-party sites and across time, including retargeting of ads after you have left the Service and are on a third-party service.
4. INTERNATIONAL DATA TRANSFERS
Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy. Adequate safeguards that our partners may use include standard contractual clauses approved by EU Commission and the Privacy Shield certification in case of transfers to the USA.
5. YOUR RIGHTS AND OPTIONS
l Opt-out of marketing e-mails and other direct marketing
You may opt-out of receiving promotional communications, such as marketing e-mails from us by following the instructions in such communications.
l Access the personal data we hold about you
If you request, we will provide you a copy of your personal data in an electronic format.
l Your other rights
You also have the right to correct your data, have your data deleted, object to how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
6. COOKIES AND SIMILAR TECHNOLOGIES
Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyze use, target advertisements and prevent fraud. The technologies may set, change, alter or modify settings or configurations on your device. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.
There may be other technologies now and later devised and used by us in connection with the Service.
Third parties are developing or have developed signals or other mechanisms known as ��Do Not Track signals��. However, there is not yet a uniform technological standard. Accordingly, we do not monitor or take any action with respect to these signals or other mechanisms, though we may consider doing so when a standard is developed and widely adopted.
7. HOW DO WE PROTECT YOUR DATA
l Security Safeguards
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
l Data retention
We retain your data for as long as your account is active or as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.